For purposes of the content analysis, intercourse had been understood to be any depiction of sexual intercourse

Not absolutely all product which was taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid programming, in addition to all types of commercials along with other promotions ( e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique traits and so are maybe perhaps not reported here. The analyses introduced in this paper, but, do through the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs.

In addition, suggests that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the sample.

The sample that is final the 2001 2002 period consisted of 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique program episodes. The test when it comes to 2nd content analysis had been notably bigger than the initial 12 months’s test once we produced concerted work in 12 months 2 to make sure that we had three episodes of each and every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping had been needed whenever, as an example, brand new programs joined the autumn lineup following the beginning of the year to replace for cancelled programs or if the time and time slot for a set ended up being changed.

The codebook when it comes to bigger research ended up being based significantly regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation.

We created extra things, including those on exact same intercourse sexual behavior and sexual talk associated with nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene due to the fact main device of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, therefore, try not to provide a consistent product of measure in making evaluations across programs, we utilized a coding that is standard predicated on time. Coding news development in designated time periods has been used usually by other scientists conducting analyses that are content different system genres including films, soap operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse had been understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or sexual intercourse. To be conservative and avoid overcoding content that is sexual communications about intercourse were differentiated from nonsexual messages regarding love and relationships, that have been perhaps maybe perhaps not coded. For instance, a declaration such as “I favor my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing a minumum of one style of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 has also been examined when it comes to presence of same intercourse intimate behavior. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period took place between two different people of this sex that is same.

Speak about nonheterosexual intimate dilemmas

Each 2 interval that is minute was indeed coded as containing one or more example of talk through the intimate talk groups found in the key coding task ( ag e.g., commentary about own/others’ intimate actions or passions, explore intercourse which includes currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk linked to nonheterosexuals. Because of this product, coders once again used a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual individuals. Usually, such reviews linked to gays and lesbians, although sporadically these people were related to bisexuals.

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